Sîan is a consultant with over 11 years’ experience of marketing, PR and business development. She has worked with over 50 schools drawing on the wealth of marketing experience gained in a variety of international and blue chip organisations:

Most recently, Sîan was a Senior Consultant for RSAcademics, working on a variety of strategic marketing projects for clients. Prior to that, she was Head of Marketing for GEMS, responsible for launching the company in the UK and providing a marketing consultancy service to the 13 schools within the group. She started her marketing career in the travel industry, holding a number of senior roles, such as Brand Manager for Thomson Holidays and Marketing Director for Haven Europe, where she worked across five European countries.

Sîan is one of the trainers for the AMDIS diploma, the UK’s leading qualification for schools’ marketing, and regularly runs marketing seminars and INSET for individual schools and larger organisations such as CISC.

Sîan was educated at Sherborne School for Girls and New College, Oxford, where she read German and Russian. The daughter of a retired HMC Head, she quite literally grew up in independent schools and understands their sensitivities extremely well.