| Appraisal / Feasibility Studies |
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Before embarking on a fundraising drive, whether for a one-off capital appeal or a long-term development function, it is important to place your institution in context. Are you set up to run a fundraising operation? How do the staff feel about such a move? Will your alumni support it? Is the institution managed in such a way as to encourage support?
Specific Capital Appeals always fail if an ambitious target is set without adequate market-testing of the potential donors and the project for which the funds are being raised. A well-researched feasibility study for such an Appeal can take up to two months to complete, involving up to fifty interviews with a cross-section of the prospective donorbase, the results of which can pinpoint with an excellent margin of accuracy exactly how much any particular institution is likely to be able to raise for a particular project. The results of such a study may mean that the institution needs to scale-down its aspirations, but it ensures that whatever target is finally arrived at is achievable. |