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Home arrow Development / Fundraising arrow Telephone Fundraising
Telephone Fundraising Print E-mail
The use of the telephone in effective alumni and parental fundraising has developed in an extraordinary fashion over the last four to five years. The results have been self-evident. Well run campaigns have generated giving levels some ten times higher than traditional mail solicitations, with the proportions of those donating often in excess of 50% of those asked. School campaigns are now regularly achieving returns in six figures, and college and university campaigns are getting close to seven figures.
One thing stands out, however: a badly thought through, managed, administered or fulfilled telephone campaign will do more harm than good. It is not double-glazing salesmanship, neither is it money for old rope. It's demands are significant and the rules governing how and when it can be done are complicated and occasionally labyrinthine. New legislation and the introduction of the Telephone Preference Service will combine to make more demands upon the educational fundraiser, and, as with all fundraising techniques, one must continually re-evaluate and improve if one is to keep ahead of the competition.

ASK Associates consultants have been responsible for three of the most successful telephone campaigns in the UK, including the most successful School campaign to date. We know the market, the tools, the pitfalls and the potential.
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